While Prime Minister Narendra Modi aspired to see Indian made apps popular among the countrymen, an Indian instant messaging app Hike Messenger has settled like a settling down Sun. The Hike Messenger, an Indian origin app which competed with WhatsApp, Telegram, Facebook Messenger, etc. has finally pulled the plug to exit the industry. As per Mashable, the company Chief Executive Officer (CEO), Kavin Bharti Mittal, had earlier announced the shutdown of the Indian origin instant messaging app.
“Today, we are announcing that we will be sunsetting StickerChat in Jan ’21. We thank you all for giving your trust.” read the tweet by Mittal. He further wrote that the users data will be available to download in the app. The audience still wonders about a possible reason for such an extreme decision by the company.
Earlier, Mittal had written that the “Global network effect” is too prominent among the users to allow any space to any other entity to make a stand in the industry. “Global network effects are too strong (unless India bans Western companies),” read the tweet by Mittal last week.
Hike Messenger had debuted in the Indian market in 2012 and offered a wide range of stickers to attract the users. The app was able to gain popularity but Whatsapp and Facebook Messenger made it tougher for the app to survive. It would be unfair to predict the reason for the shutdown of Hike Messenger as nothing officially is made available to us by the company. Meanwhile, the app is off Google Play Store and Apple’s App Store now.