As the Union Minister of Electronics and Information Technology, Ravi Shankar Prasad, on Friday, July 24, unveiled the chronology of expansion of smartphone manufacturing in India since 2017, the country showed a thumbs-up signal to his government for encouraging the self-reliant initiative of the country as commanded by Prime Minister Narendra Modi recently. The Union Minister informed that the top notch smartphone brand, Apple, has begun it’s production of iPhone 11 lineups in the country.
“2020 – iPhone 112019 – iPhone 7 & XR 2018 – iPhone 6S 2017 – iPhone SEThis chronology is a statement in itself as to how @narendramodi govt. has developed the mobile phone manufacturing ecosystem in India.It’s only a humble beginning.,” read the tweet by Union Minister Prasad, emphasising on country’s progress in boosting ‘Aatma Nirbhar (self-reliance)’ initiative of the country.
2020 – iPhone 11
2019 – iPhone 7 & XR
2018 – iPhone 6S
2017 – iPhone SE
This chronology is a statement in itself as to how @narendramodi govt. has developed the mobile phone manufacturing ecosystem in India.
It's only a humble beginning. https://t.co/T1ssI1yG6K
— Ravi Shankar Prasad (@rsprasad) July 24, 2020
The American premium smartphone brand, Apple, has begun its production of Apple iPhone 11 lineups at a contract manufacturer’s factory near Chennai, a report by TechCrunch claimed. Notably, the source to TechCrunch claimed that the local production of an iPhone SE and iPhone 6s had halted last year. The news of commencement of iPhone 11 production in India is a ‘you are most welcome’ message for the other brands which are contemplating the options of choosing India as a substitute to China for smartphone production.
The chief executive of Apple, Tim Cook, has already informed of the company’s plan to open it’s online store in India in a few months. Additionally, the company also has the plan to set up its first brick-and-mortar retail store in India next year. The plan to accomplish opening of online stores and brick-and-mortar retail stores is reported to be immune from any COVID-19 pandemic effect and will work as per the plan, the source to TechCrunch claimed.
Apple is reported to have been struggling for years to lock a contract manufacturer for its product productions, which remained off reality due to tough local laws and other hurdles. However, the brand is boosting it’s ‘within India’ production plan to remain committed to the ‘Made in India’ initiative kickstarted by PM Modi since he came to power.
India is the second largest consumer of smartphones in the world, this is the reason Xiaomi, Oppo, Vivo, OnePlus, Samsung, have started to produce major portions of their ‘within India’ sold smartphone models in India to win customer trust during the ‘Made in India’ demand. Several countries have started displacing their business units from China to India, Vietnam and other countries due to growing hatred for China for spreading COVID-19 pandemic which allegedly originated in China.