As the giant tech show, CES 2019, kick-started with several tech launches on Wednesday, a news seemed negative for the image of the show. The show organizer was accused of ignoring or devaluing women’s sexual desire in the show as it revoked an award to a sex toy making company, Lora DiCarlo, on the ground of “deemed to be immoral”. Notably, the Consumer Technology Association (CTA), the organizer of CES, had named Lora DiCarlo as one of the Awardees in the CES 2019 for it’s invention in the Robotics and Drone product category for it’s sex toy, Vela or Osé Personal Massager, for women. The company which is a startup, reportedly, emerged by raising around $1 million in 2018 for the development of 8 technology and robotics patents in partnership with Oregon State University Product Development Lab, felt proud for being nominated for the prestigious award from CTA in the tech mega show of the year. The email received by the company on October 10, 2018 from CTA naming them as an awardee in the Robotics and Drone category confirmed their place in CES 2019 as an Honoree. However, another email dated October 31, 2018 took the team aback to see their award being revoked by CTA on the ground of deeming to be immoral, obscene, indecent, [or] profane. In a statement by CTA in it’s email to Lora DiCarlo, the startup was made aware of the entry term which read, “entries deemed by CTA in their sole discretion to be immoral, obscene, indecent, profane, or not keeping with CTA’s image will be disqualified. CTA reserves the right in its sole discretion to disqualify any entry at any time which, in CTA’s opinion, endangers the safety or well being of any person or fails to comply with these official rules,” quoted a source.
Lora Haddock, the CEO of La DiCarlo, seemed unhappy with CTA’s decision and couldn’t resist releasing her statement on the decision. “There is obvious double standard when it comes to sexuality and health. While there are sex and sexual health products at CES, it seems that CES/CTA administration applies the rules differently for companies and products based on the gender of their customers,” Haddock reacted to CTA’s decision to revoke her company’s nomination for an award in CES 2019, quoted a source. “Men’s sexuality is allowed to be explicit with a literal sex robot in the shape of an unrealistically proportioned woman and VR porn in point of pride along the aisle. Female sexuality, on the other hand, is heavily muted if not outrighted banned,” her statement further read.
To highlight here, CES also incorporate inventions and innovations in the adult products, which is not displayed on the main floor, however, in the closed conference room. The products include VR, AI and other way of showcasing bots meeting sexual desires of men. When asked on the issue, CES spokesperson told Motherboard, “The product (Vela or Osé Personal Massager) does not fit into any of our existing product categories and should not have been accepted for the Innovation Awards Program. CTA has communicated this position to Lora DiCarlo. We have apologized to the company for our mistake,”
While the issue gained public attention in no time, the show is in top list for tech buzz for all it’s most awaited launches.